Growth Hacker

Why Testing Makes Site Redesigns Manageable

by Chris on June 7, 2013

“If we’ve got data, let’s look at data. If all we have are opinions, let’s go with mine.”  Jim Barksdale, former CEO of Netscape Everyone who’s ever been through a complete site redesign knows they are, at best, frustrating and difficult processes. With seemingly endless meetings, constant efforts to please all the stakeholders, and the ... [Read more]

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What are important considerations for a home page video?

by Chris Neumann on September 27, 2012

Originally answered on Quora: I help companies with conversion rate optimization. One of my clients recently wanted to make most of their home page into a video that users had to watch prior to continuing. As a result, I did a lot of user testing to determine what makes a good home page video. The ... [Read more]

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Conversion Rate Optimization is Critical to Online Marketing Success

by Chris on May 15, 2012

The essence of marketing is to entice new and repeat customer purchases. The smaller the marketing spend and the greater the sales, the higher the profit margins. Unfortunately, margins erode over time as competitors imitate successful marketing tactics and new customer acquisitions diminish as the market become saturated with competing products. Increased competition drives up ... [Read more]

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How to use the Must Have Score to Increase Conversion Rate

by Chris on May 7, 2012

Sean Ellis’s CatchFree recently released a product called MustHaveScore.com. It’s a “concierge MVP” at this point, but I’ve been using it with all of my consulting clients and have had amazing success. The reason it’s successful is that it’s a shortcut to helping you understand what the most important benefits your customers are seeking are. ... [Read more]

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Self-Service SaaS is the future

by Chris on April 17, 2012

There seems to be increasing momentum for companies to be formed around Software as a Service delivered in a self-service manner. I think this is the future for the following reasons: More profits. With little or no sales staff, it’s more profitable to deliver software this way. Less risk. Without having to hire a sales ... [Read more]

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